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Rod

Rod Tinniswood has taken the scenic route to finally arrive at Staying In Touch. His journey started after tertiary learning in art and design – way back before computers. The hands-on skills provided him with an illustrious career as an advertising art director in Cape Town and Johannesburg with some projects for South African Airways that took him around the world.

A Marketing Management course along the way provided him with a better understanding of client’s needs.

Landing in Perth in January 1996 he quickly adapted to the new technology and worked at The Sunday Times and WA Business News as a graphic designer with a point of difference. He was well poised to advise sales staff and clients of a better way to get customers through the door with effective words and engaging visuals.

For Rod, striving to find the unique selling proposition and then communicating it effectively is the key.